{"id":1532,"date":"2024-03-14T03:50:06","date_gmt":"2024-03-14T03:50:06","guid":{"rendered":"https:\/\/hxhdenim.com\/?p=1532"},"modified":"2024-03-18T08:45:39","modified_gmt":"2024-03-18T08:45:39","slug":"the-modern-history-of-denim","status":"publish","type":"post","link":"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/","title":{"rendered":"La historia moderna del denim y los or\u00edgenes de los jeans"},"content":{"rendered":"\n<p>Denim jeans have become an integral part of everyday life, so much so that most of us never stop to question where our favourite pair came from, how they were manufactured, nor their history.<\/p>\n\n\n\n<p>Despite the range of innovative materials available, denim remains one of the most versatile, durable and highly sought after fabrics on the market. Jeans transcends gender, age, and class \u2013 with most people owning more pairs than there are days in the week. Their appeal will always be timeless but the design and the fabric technology involved will forever evolve with the times.<\/p>\n\n\n\n<p>Now, new forms of \u2018sustainable\u2019 denim are emerging as manufacturers respond to the consumer demand for ecological fabrics as well as environmentally sound production processes.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ebca9a03f3d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ebca9a03f3d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#The_Origins_Of_Jeans\" >The Origins Of Jeans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#About_Indigo\" >About Indigo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#The_Origin_of_Levis_Strauss_Co\" >The Origin of Levis Strauss &amp; Co.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#Early_20th_century_%E2%80%93_Denim_as_Workwear\" >Early 20th century \u2013 Denim as Workwear<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#Jeans_American_West\" >Jeans &amp; American West<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#1940s_%E2%80%93_Denim_During_the_War\" >1940s \u2013 Denim During the War<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#1950s_%E2%80%93_Denims_Rise_to_Fame\" >1950s \u2013 Denim\u2019s Rise to Fame<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#1960s_%E2%80%93_The_Hippie_Revolution\" >1960s \u2013 The Hippie Revolution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#1970s_%E2%80%93_Jean_Americana\" >1970s \u2013 Jean Americana<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#1980s_%E2%80%93_The_Rise_of_Designer_Denim\" >1980s \u2013 The Rise of Designer Denim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#1990s_%E2%80%93_Hip_Hop_denim\" >1990s \u2013 Hip Hop denim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#Denim_Facts\" >Denim Facts:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#2000s_%E2%80%93_DIY_Denim\" >2000s \u2013 DIY Denim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#2019_Denims_Timeless_DNA\" >2019 Denim\u2019s Timeless DNA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/hxhdenim.com\/es\/blog\/the-modern-history-of-denim\/#The_Future_of_Denim\" >The Future of Denim<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"the-origins-of-jeans\"><span class=\"ez-toc-section\" id=\"The_Origins_Of_Jeans\"><\/span>The Origins Of Jeans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Where does the name Denim originate? The word \u201cdenim\u201d comes from a twill fabric called \u201cSerge de N\u00eemes\u201d, first woven in N\u00eemes, France.<\/p>\n\n\n\n<p>While historians still debate the birth place of denim, the fabric was classified as a twill weave fabric using one coloured thread and one white one. A widely held view is that it was \u2018born\u2019 in N\u00eemes, France.<\/p>\n\n\n\n<p>Serendipity played its part. During an unsuccessful replication attempt of a hard wearing cotton fabric known as \u2018jeane\u2019 (named after the city of Genoa, in Italy ) the fabric weavers of N\u00eemes realised they had developed a unique and sturdy fabric unlike anything else.<\/p>\n\n\n\n<p>This fabric was made using a twill weave, with the weft passing under the warp threads. The weavers used indigo to dye the warp threads blue, but left the weft threads their natural white colour. This process gave the fabric a unique blue colour on one side, with white on the other. They called it Serge de N\u00eemes (translated to \u2018twill of N\u00eemes\u2019).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/workers-wearing-denim-jeans.jpg\" alt=\"workers-wearing-denim-jeans\" class=\"wp-image-1533\" title=\"\" srcset=\"https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/workers-wearing-denim-jeans.jpg 800w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/workers-wearing-denim-jeans-300x200.jpg 300w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/workers-wearing-denim-jeans-768x512.jpg 768w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/workers-wearing-denim-jeans-18x12.jpg 18w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/workers-wearing-denim-jeans-600x400.jpg 600w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/workers-wearing-denim-jeans-150x100.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"about-indigo\"><span class=\"ez-toc-section\" id=\"About_Indigo\"><\/span>About Indigo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Synonymous with the classic image of the denim jean, indigo is among the oldest dyes to be used in textile dyeing and responsible for the iconic blue hue.<\/p>\n\n\n\n<p>Formulated from an organic dye with a distinctive blue shade; indigo was originally manufactured and exported from India (where it was given its name) during the Greco-Roman era. A natural dye extracted from the leaves of certain plants, this process was important economically because blue dyes were once rare. Originally made from the plant called indigofera tinctoria, it became a highly prized commodity leading to Persian, Levantine, and Greek exporters imposing heavy tax duties. As such, this classic blue hue became a rare luxury in Europe.<\/p>\n\n\n\n<p>It was only after the Portuguese explorer Vasco da Gama discovered a sea route to India in 1497, that indigofera tinctoria entered the markets of other colonies. Importers could now avoid the heavy duties imposed and consequently, the use of indigo in European clothing manufacture rose significantly<\/p>\n\n\n\n<p>In 1865, the German chemist Adolf von Baeyer began working on the synthesis of natural indigo. He finally succeeded in doing this in 1883, paving the way for the first industrial mass production of synthetic indigo in 1897. Significantly cheaper to produce, synthetic indigo was also more reliable, due to the longer lasting colour which offered permanence and durability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-origin-of-levis-strauss-andamp-co\"><span class=\"ez-toc-section\" id=\"The_Origin_of_Levis_Strauss_Co\"><\/span>The Origin of Levis Strauss &amp; Co.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Levi Strauss had moved to San Francisco during the 1853 California \u2018gold rush\u2019 to start a Western branch of his family\u2019s dry goods business. He was a German immigrant to the USA, moving to New York in 1851 to work with his brother.<\/p>\n\n\n\n<p>Levi sold many products. One of which was a sturdy imported cotton fabric, denim.<\/p>\n\n\n\n<p>One of his customers was a tailor called Jacob W. Davis. Originally from Reno, Nevada , Davis had bought Levi\u2019s denim fabric for his business, where he produced rugged items like tents, horse blankets and wagon covers. He was commissioned by a gold mining company to create trousers which were strong and could withstand hard work.<\/p>\n\n\n\n<p>Davis improved the strength and durability of the denim workwear using metal rivets; because Levi\u2019s fabric was so integral to them he proposed a partnership . They became partners and on May 20, 1873, the two men received U.S. Patent 139,121 from the United States Patent and Trademark Office. The patented rivet was later incorporated into the company\u2019s jean design and advertisements. The manufacturing of denim overalls began in the 1870s and the company created their first pair of jeans in the 1890s.<\/p>\n\n\n\n<p>It was only after the 19th century that competitors for the denim market began to appear: namely Wrangler (1905) and Lee (1911).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/Vintage-denim-workwear-advert.jpg\" alt=\"Vintage denim work-wear advert\" class=\"wp-image-1534\" title=\"\" srcset=\"https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/Vintage-denim-workwear-advert.jpg 800w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/Vintage-denim-workwear-advert-300x200.jpg 300w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/Vintage-denim-workwear-advert-768x512.jpg 768w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/Vintage-denim-workwear-advert-18x12.jpg 18w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/Vintage-denim-workwear-advert-600x400.jpg 600w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/Vintage-denim-workwear-advert-150x100.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"early-20th-century--denim-as-workwear\"><span class=\"ez-toc-section\" id=\"Early_20th_century_%E2%80%93_Denim_as_Workwear\"><\/span>Early 20th century \u2013 Denim as Workwear<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the early 20th century, denim was adopted as the preferred workwear fabric choice for western cowboys, miners, farmers in the US. Not only was the fabric cheap, but denim was more durable and sturdy than the popular alternative \u2013 \u2018jean\u2019 (traditionally made from cotton, linen and wool). After Levi\u2019s &amp; Strauss patented the metal rivets to make them more hard-wearing, they began producing the iconic denim blue trousers that became a common feature among working men.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"jeans-andamp-american-west\"><span class=\"ez-toc-section\" id=\"Jeans_American_West\"><\/span>Jeans &amp; American West<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The classic symbol of the American West is now a staple in wardrobes. Modern jeans began to appear in the 1920s, but sales were largely confined to the working people of the western United States, such as cowboys, lumberjacks, and railroad workers. It\u2019s thought that Levi\u2019s jeans were first introduced to the East during the dude ranch craze of the 1930s.<\/p>\n\n\n\n<p>Dude ranches arose in response to the romanticisation of the American West that began to occur in the late 19th century. Today, tumbleweed, rodeos and Wyatt Earp are as much symbols of our Western ideal as the humble denim jean. In 1893, historian Frederick Jackson Turner stated that the United States frontier was demographically \u201cclosed\u201d which in turn conjured feelings of nostalgia for bygone days. With the ruthless lifestyle of the Wild West now gone, this nostalgia could be explored without the risk of gunslingers and shoot-outs. It was an era when the Wild West could be commercialised and romanticised.<\/p>\n\n\n\n<p>The Western adventures of famous figures were made available to paying guests from cities of the East, who were referred to as \u2018dudes\u2019.<\/p>\n\n\n\n<p>Some guest ranch visitors expected a somewhat sanitised and more luxurious version of the \u201ccowboy life\u201d, while others were more tolerant of the authentic odours and timetable of a working ranch.<\/p>\n\n\n\n<p>Another chapter unfolded during World War II, when blue jeans were declared an \u2018essential\u2019 commodity and were sold only to those engaged in defence or military work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1940s--denim-during-the-war\"><span class=\"ez-toc-section\" id=\"1940s_%E2%80%93_Denim_During_the_War\"><\/span>1940s \u2013 Denim During the War<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the 1940s, the American GIs brought their beloved denim pairs with them overseas. Although the production of denim workwear (or waist overalls as they were known at the time) declined during the war, due to shortage of the raw materials needed to produce them, the end of the war marked a change in their perception. The denim jean became less associated with workwear and more closely linked to leisure wear.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/Women-welders-wearing-denim-overalls-on-the-way-to-their-job-circa-1943-at-Todd-Erie-Basin-dry-dock.jpg\" alt=\"Women welders wearing denim overalls on the way to their job, circa 1943, at Todd Erie Basin dry dock\" class=\"wp-image-1535\" title=\"\" srcset=\"https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/Women-welders-wearing-denim-overalls-on-the-way-to-their-job-circa-1943-at-Todd-Erie-Basin-dry-dock.jpg 800w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/Women-welders-wearing-denim-overalls-on-the-way-to-their-job-circa-1943-at-Todd-Erie-Basin-dry-dock-300x200.jpg 300w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/Women-welders-wearing-denim-overalls-on-the-way-to-their-job-circa-1943-at-Todd-Erie-Basin-dry-dock-768x512.jpg 768w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/Women-welders-wearing-denim-overalls-on-the-way-to-their-job-circa-1943-at-Todd-Erie-Basin-dry-dock-18x12.jpg 18w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/Women-welders-wearing-denim-overalls-on-the-way-to-their-job-circa-1943-at-Todd-Erie-Basin-dry-dock-600x400.jpg 600w, https:\/\/hxhdenim.com\/wp-content\/uploads\/2024\/03\/Women-welders-wearing-denim-overalls-on-the-way-to-their-job-circa-1943-at-Todd-Erie-Basin-dry-dock-150x100.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"1950s--denims-rise-to-fame\"><span class=\"ez-toc-section\" id=\"1950s_%E2%80%93_Denims_Rise_to_Fame\"><\/span>1950s \u2013 Denim\u2019s Rise to Fame<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The dark hue and stiffness of denim made it a popular fabric for trousers in the 1950s. Zippers were incorporated for the first time in 1954 and the younger generation began to wear denim trousers as leisurewear. As more and more you people began wearing denim they began referring to them as \u2018jeans\u2019 rather than denim overalls. Meanwhile, movie star icons such as Marilyn Monroe were reimagined the denim jean as an empowering and moderately sexualised style.<\/p>\n\n\n\n<p>James Dean and Marlon Brando redefined the humble denim jean forever with their highly stylised roles in cult movies such as \u2018The Wild One\u2019 and \u2018Rebel without a Cause\u2019. Naturally, everyone wanted to emulate these idols. Culturally, jeans became a symbol of the youth rebellion during the 1950s and 1960s as college students started wearing them as a protest against the Vietnam War and the formality of the establishment. At the same time, the denim jean became popular among motorcycle boys and juvenile delinquents, largely influenced by these screen idols. Straight-legged jeans became associated with these rebellious figures, which led to many US schools banning them from being worn. It seemed that nothing could slow down the popularity of denim jeans as one newspaper quoted: \u201c90% of American youth wear jeans everywhere, except in bed or church\u201d.<\/p>\n\n\n\n<p>Other countries quickly started to get accustomed to wearing jeans too. American servicemen on duty in Europe and Japan would often wore them when off- duty to show that they were Americans. The denim jean became a cultural signifier. The trousers showed the world a happier way of life; something that people needed, especially after what they had endured during World War II.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1960s--the-hippie-revolution\"><span class=\"ez-toc-section\" id=\"1960s_%E2%80%93_The_Hippie_Revolution\"><\/span>1960s \u2013 The Hippie Revolution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>From the late 1950s, denim was readily associated with rebelliousness, individuality and self-expression. Students began wearing jeans to college and the humble jean trouser became an unofficial uniform at protests, discos and all range of social activities. At the same time, women were starting to embrace sexual liberation through their clothing. Their denim jeans came to reflect this spirit as they wore bolder styles with slimmer waists and wider, \u2018bell-bottoms\u2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1970s--jean-americana\"><span class=\"ez-toc-section\" id=\"1970s_%E2%80%93_Jean_Americana\"><\/span>1970s \u2013 Jean Americana<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As demand grew for flared and bell bottom styles, the trend spread from the US to Europe and was no longer associated with the niche hippie movement. Denim jeans became the go-to style for youths in all areas of life.<\/p>\n\n\n\n<p>Decorated denim also rose in popularity as people chose to customise their jeans with sequin, embroidery, paint or beads. Denim jeans became a sartorial route to individuality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1980s--the-rise-of-designer-denim\"><span class=\"ez-toc-section\" id=\"1980s_%E2%80%93_The_Rise_of_Designer_Denim\"><\/span>1980s \u2013 The Rise of Designer Denim<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the 1980s, denim managed to sneak itself into other subcultures such as punk, grunge and rock. New finishes such as acid wash became popular and the denim skirt and ripped jeans make their mark in the sector too. The 1980s was also a pivotal point for denim as more fashion designers began incorporating the fabric into their collections. Brands such as Calvin Klein and Armani launched designer jeans for the first time, ushering in the age of premium denim. Adriano Goldschmied, the father of premium denim, also helped popularise a new denim fit in \u201880s \u2013 the skinny fit (hello stretch denim!) Some designers followed in his strides with jeans so tight that customers would need to lay down in order to zip them up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1990s--hip-hop-denim\"><span class=\"ez-toc-section\" id=\"1990s_%E2%80%93_Hip_Hop_denim\"><\/span>1990s \u2013 Hip Hop denim<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The 1990s ushered in another era in denim culture and styling with the emergence of baggy jeans and dungarees. Pop groups such as TLC, the Spice Girls and Destiny\u2019s Child helped boost these styles amongst their fans. The 1990s also saw the rise of the \u2018boot cut\u2019 \u2013 a slimmer, more subtle denim flare more suitable for daily wear \u2013 as well as the wide-legged JNCO style, which were extremely wide from the waist down. Oversized denim jackets, paired with jeans of a contrasting shade of indigo, became a key look with celebrities during this era.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"denim-facts\"><span class=\"ez-toc-section\" id=\"Denim_Facts\"><\/span>Denim Facts:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the 50s, jeans were seen by many as a form of rebellion, leading them to be banned from schools, theatres and restaurants.<\/li>\n\n\n\n<li>Jeans originated in America but became popular outside of the US when off-duty soldiers wore their jeans while off-duty overseas.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One bale of cotton contains enough raw material to produce 325 pairs of jeans.<\/li>\n\n\n\n<li>Jeans were originally created as practical work wear, and their indigo colour was chosen so that it would better hide the dirt when worn by miners and labourers.<\/li>\n\n\n\n<li>The term \u201cjeans\u201d gained popularity in the 50s. Before then, they were usually referred to as waist overalls.<\/li>\n\n\n\n<li>Levi Strauss patented his idea on May 20th 1873, and nowadays this date is considered to be the birthday of blue jeans.<\/li>\n\n\n\n<li>The most common colour of stitching on jeans is Orange, which was originally done to match the copper rivets that were used to construct Levi&#8217;s jeans.<\/li>\n\n\n\n<li>The smaller pocket inside the front pocket of a pair of jeans was originally designed for a pocket watch. Nowadays, wristwatches are far more popular, but the watch pocket remains on most jeans as a stylistic touch and a nod to their history.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2000s--diy-denim\"><span class=\"ez-toc-section\" id=\"2000s_%E2%80%93_DIY_Denim\"><\/span>2000s \u2013 DIY Denim<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the 2000s,&nbsp;customised denim&nbsp;became a hot trend since it enabled wearers to express themselves creatively through their style, a big part of the Millennial mind-set. Ripped jeans, embroidered and pinned together \u2013 DIY jeans were officially in. High-rise styles gave way to low-rise ultra-skinny models, as seen on the likes of Paris Hilton, Nicole Richie and Jarvis Cocker.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2019-denims-timeless-dna\"><span class=\"ez-toc-section\" id=\"2019_Denims_Timeless_DNA\"><\/span>2019 Denim\u2019s Timeless DNA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Our current decade has seen the return of every denim style, cut and wash imaginable \u2013 and then some. While most people are reluctant to let go of their skinny jeans, high-waisted denim, flared jeans and straight-legged styles have all made a comeback.<\/p>\n\n\n\n<p>The 2010s have also seen a return of raw selvedge denim \u2013 which requires wearing in \u2013 as well as light, softer denim created using environmentally friendly technologies. Utility and workwear are once again becoming key trends and denim-focused menswear brands such as Jack &amp; Jones are honing in on this demand for value, price and comfort. Today, most mass market fashion brands offer their own denim range, although Levi\u2019s, Wrangler and Lee still remain iconic household names for their heritage status. Meanwhile, premium denim brands launched in Los Angeles continue to steer the fashion market, with labels such as Paige, Citizens of Humanity, MUD, J Brand and Hudson leading the pack.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-future-of-denim\"><span class=\"ez-toc-section\" id=\"The_Future_of_Denim\"><\/span>The Future of Denim<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As we edge closer to a new decade, we ask ourselves \u2018what the future of denim will look like?\u2019 Mirroring the direction take by the fashion industry as a whole, brands are being steered by consumers\u2019 concerns over whether or not their products are sustainable and the denim manufacturing market is responding to this.<\/p>\n\n\n\n<p>While many premium brands have honoured sustainable practices for some years, the launch of denim ranges from rapidly growing fast fashion etailers and a strong performance from those pioneering premium brands is also helping the breadth of the denim industry to thrive.<\/p>\n\n\n\n<p>Wrangler\u2019s Icon collection is made from 20% recycled denim, while Jack &amp; Jones relaunched its low-impact denim range last year. Meanwhile, Primark \u2013 the fast-fashion pin-up of the industry \u2013 has launched jeans made from 100% sustainable cotton.<\/p>\n\n\n\n<p>Sean Gormley, creative director of Wrangler, says, \u201cWe\u2019re finding that buyers want to be able to give their customer a better, more sustainable product, [\u2026] Increasingly, you can\u2019t call yourself a premium product unless your credentials are sustainable.\u201d<\/p>\n\n\n\n<p>So, it seems that the future of the classic indigo blue denim jean will be green in spirit but classic in form. Forever in blue jeans, indeed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Denim jeans have become an integral part of everyday life, so much so that most of us never stop to<\/p>","protected":false},"author":1,"featured_media":1533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-1532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"modified_by":"admin","_links":{"self":[{"href":"https:\/\/hxhdenim.com\/es\/wp-json\/wp\/v2\/posts\/1532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hxhdenim.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hxhdenim.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hxhdenim.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hxhdenim.com\/es\/wp-json\/wp\/v2\/comments?post=1532"}],"version-history":[{"count":2,"href":"https:\/\/hxhdenim.com\/es\/wp-json\/wp\/v2\/posts\/1532\/revisions"}],"predecessor-version":[{"id":1538,"href":"https:\/\/hxhdenim.com\/es\/wp-json\/wp\/v2\/posts\/1532\/revisions\/1538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hxhdenim.com\/es\/wp-json\/wp\/v2\/media\/1533"}],"wp:attachment":[{"href":"https:\/\/hxhdenim.com\/es\/wp-json\/wp\/v2\/media?parent=1532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hxhdenim.com\/es\/wp-json\/wp\/v2\/categories?post=1532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hxhdenim.com\/es\/wp-json\/wp\/v2\/tags?post=1532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}